Smart Hearing Now

Let’s talk about privacy

Last updated: 12 August 2026

At Smart Hearing Now, we believe in making things easy for our visitors. We know there’s nothing more off-putting than the sight of a lot of boring small print, so we’ve written our Privacy Policy to make it clear, simple and easy to read.

This policy explains how Smart Hearing Now uses your personal data when you visit https://smarthearingnow.com/, read our content, contact us, or use links on this site to book a hearing test or related hearing care services.

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Our promise to you

Smart Hearing Now is committed to protecting your privacy. We believe in using your personal information to make things simpler and better for you. We’ll always keep your personal information safe and will never sell it to third parties. We’ll be clear and open with you about why we collect your personal information and how we use it.

Where you have choices or rights, we’ll explain them to you and respect your wishes. We’ve written this Privacy Policy in plain English to tell you how and why we use your personal information. We hope you’ll find it clear and simple, but if you have any concerns or questions please contact us at support@smarthearingnow.com.

Who’s in control of your information?

You are. Throughout this Privacy Policy, “we” or “Smart Hearing Now” means the operator of this website at https://smarthearingnow.com/. Smart Hearing Now publishes informational and advertorial content about hearing loss and modern hearing care, and may direct you to third-party booking or hearing care services.

This website does not itself operate pharmacies, opticians practices, loyalty-card schemes, or NHS clinical services. If you book a hearing test or use a hearing care provider through a link on this site, that provider is responsible for the personal data they collect under their own privacy policy.

How we process your personal data

Collecting information about you

Smart Hearing Now collects personal information about you when you visit our website, contact us, or use services linked from this site. Please see below for examples of the data we collect from you.

The data we collect from you

Type Example of data
smarthearingnow.com Device information, browsing behaviour, pages you view, adverts you may click on (including those shown on other organisations’ websites), and technical logs such as IP address and browser type.
Contacting us Name, email address, and the content of your message when you write to support@smarthearingnow.com.
Hearing care & appointment booking If you follow a booking link from this site, the hearing care provider may collect personal data such as name, address, age, gender, contact details, appointment information, and audiological or health-related data. That processing is carried out by the provider, not by this website.
Social media When you interact with our content or opted-in marketing, we may obtain information posted publicly on social media sites and use it to help us understand how people interact with our brand. We may share pseudonymised data with social media platforms to deliver content and messages which may be of interest to you.

Processing data about children

This website is intended for adults. We do not knowingly collect personal data from children under 16 through smarthearingnow.com. Hearing care appointments for children are arranged with the relevant hearing care provider, and a child using those services should be accompanied by an adult. If we learn that we have collected a child’s data in error, we will delete it.

Information provided by other people on your behalf

If someone contacts us or books an appointment on your behalf, they may give basic details about you, which may include health details needed to arrange the right type of appointment. If you’re contacting us or booking a service for someone else, please make sure they’re happy for you to provide their personal information and that they understand why the information is needed.

AI

Artificial intelligence (AI) is increasingly used as a business tool. Where Smart Hearing Now uses AI, we act in accordance with current regulatory guidance issued by the Information Commissioner’s Office. We may use AI for internal tools, content support, and similar processing that does not replace our responsibility for your personal data.

How & why we use your personal information

We use your personal information to provide this website and related services. Some uses are essential for us to operate the site or to fulfil our legal obligations. Some help us run our business efficiently. Some enable us to provide you with more relevant information — for example to respond to queries and provide customer service.

We may use it to contact you about a message you’ve sent us. In all cases we must have a reason and a legal ground for processing your personal information. Some of the most common legal grounds we rely on are briefly explained below.

Reasons for processing your personal information

Type Detail Example
Consent You’ll be asked to confirm that you’re happy to provide your personal data and that you give permission to Smart Hearing Now to process it. Details such as why we want your data, how it will be used and if it will be shared will be provided at the time. Where we rely on consent you will usually see a tick box or similar choice. You have the right to withdraw your consent at any time. We may use consent for marketing preferences, to ensure we only contact you via the channel you have chosen (for example email).
Contractual Processing data for the purposes of a contract to which you are a party, or to take steps at your request before entering a contract. If you contact us for support, we use the details you provide to respond to you.
Legal obligations Smart Hearing Now will on occasion be under a legal obligation to obtain and disclose your personal data. Where possible we will notify you, but this may not always be possible. In order to prevent and detect fraudulent or criminal activity we may share information with law enforcement. This is done in a safe and secure manner. You may not be notified of this.
Legitimate interest We hold personal data for our own legitimate business interest. This relates to managing our website and business so we can give you useful information and a secure experience. When we rely on this, we’ll consider and balance any potential impact on you and your rights under data protection laws. Our interests don’t automatically override yours. We may process information to protect against fraud, keep our website secure, understand how the site is used, and make our content and advertising more relevant. We will only use your data for marketing where we have obtained your consent.

Keeping our records up to date

We have a legal obligation to keep the personal data we hold accurate and up to date. If you contact us, please tell us if your details change. You can update us at any time by emailing support@smarthearingnow.com.

Building up a picture of you

We analyse information such as the pages you view, your browsing habits and other ways you interact with Smart Hearing Now to evaluate the effectiveness of our advertising and help us provide more relevant information across marketing channels including online advertising and social media. We’ll only send you marketing material if you’ve agreed that we can.

To enable targeted adverts online we may work with third-party advertising and analytics platforms. We rely on consent for marketing activity and legitimate interests for analytics, where appropriate.

We carry out analytics on how people use this website to help us understand our audience, plan content, and understand how our advertising is performing. We don’t do this in a way that is intended to identify you as an individual in published reports.

Can I opt out?

You have the right to object to the way we use your data if you believe our legitimate interest is outweighed by your right to privacy. Please note, we will only use your data for marketing purposes where we have obtained your consent. You can also amend cookie settings as described below.

Information we get from external companies

From time to time we may supplement the information we hold with data from other commercially available sources that collate and update data. This helps us keep records up to date and improve our content and services. We only work with organisations that obtain their data legally from publicly available or consent-based sources.

Occasionally, for marketing purposes, we may obtain lists of potential customers from external companies. We’ll only deal with reputable companies that take privacy and data protection seriously and have obtained consent to share this data with us. We’ll always let you choose not to receive further marketing material from us.

How long do we keep your personal information?

We hold your personal information for as long as we have a legal or business reason to do so, which generally means as long as we need it to operate this website, respond to you, meet our legal obligations, resolve disputes or enforce our agreements. We’ll always store your data securely and won’t use it for any other purpose.

Sharing your data

Hearing care providers and booking forms

This site may include links to third-party websites or booking forms for hearing tests and hearing care. Those sites are not controlled by Smart Hearing Now. If you submit personal information there, that provider’s privacy policy applies. We are not responsible for their content, policies, or practices.

Companies that provide services on our behalf

We share your personal information with companies that provide services on our behalf. We always ensure these companies give your information an appropriate level of care and security. If your information is sent outside of the UK or EEA, we make sure it will be subject to standards of protection that are as high as those we use here.

Examples of functions that may be carried out by external companies:

Sharing data outside of the UK

Smart Hearing Now may share information with countries inside and outside of Europe, such as the Republic of Ireland, Germany, the US, and other locations where our service providers operate. We make sure your data is subject to standards of protection and security that are as high as those we use in the UK.

Can I object to having my data shared?

As your data may be stored safely and securely both inside and outside of the EEA, we cannot always offer an alternative storage solution if you object to storage outside of the EEA. To stop using this website, you can simply leave the site and ask us to delete contact data we hold about you, subject to legal retention needs.

To ensure adequate protection when sending your data outside of the UK and EEA, we put in place contracts based on the EU Standard Contractual Clauses (SCCs), the UK International Data Transfer Agreement and the UK Addendum to the SCCs as required.

Keeping in touch

We will always ask you if you want to receive offers and information from us and via what channels you are happy to receive them. If you have opted in to receive email and digital communications, you may receive emails and may also see marketing online and via social media platforms.

We will never sell or share your data with other brands for them to use in their own marketing. You can click the unsubscribe link at the bottom of any marketing email we’ve sent you.

Please be aware that as marketing campaigns may be prepared in advance, you may still receive material by email for a short period after updating your preferences.

Marketing, can I opt out?

Yes. You can change your mind about receiving marketing from us at any time by emailing support@smarthearingnow.com or by following the unsubscribe link at the bottom of any of our emails.

Customer feedback surveys & market research

Where you have used this website or related services, we may invite you to give feedback or take part in market research such as surveys. Although the invitation may be sent by a third party on our behalf, we only share the contact details needed for that purpose. We never sell your personal data to other research companies. Personal data used for a survey is deleted when it is no longer needed.

Market research, can I opt out?

Yes. You’ll always be able to decline to take part, and you can opt out of these communications by following the unsubscribe link or contacting us.

Online services

Securing your details online

This website is served over HTTPS to protect information in transit. We do not take card payments on smarthearingnow.com. If you make a purchase or book a paid service with a third party, their payment and privacy practices apply.

Personalising your digital experience

We may use data such as your browsing history to personalise this website, online media and communications so they’re more relevant to you. We do this through cookies and, where appropriate, information from other interactions or sources.

Personalisation, can I opt out?

Yes, but your online experience may be less personal and relevant. The content you see may be more generic. Personalising your online experience doesn’t change marketing options you have selected.

Personalisation, how do I opt out?

You can email support@smarthearingnow.com with your request. You can also clear cookies in your browser or amend cookie preferences as described below.

If you use this site from a shared computer, cookies may cause information to display for the next user. You can avoid this by clearing cookies stored by the web browser. The option to do this is normally in the browser settings or tools menu.

A list of cookies we use

We use cookies and similar technologies to operate this site, remember preferences, measure performance, and (where you allow) support advertising. From time to time we may add or remove cookies as we change features on the website.

Category Purpose
Strictly necessary Required for the site to work, including security, load balancing, and remembering cookie choices.
Analytics Help us understand how visitors use the site, which pages are viewed, and how we can improve content.
Functional Remember choices you make and provide enhanced features.
Advertising / targeting Used to deliver and measure adverts, including on other websites and social platforms, where you have allowed this.

Amending cookie preferences

You can amend your cookie preference at any time in your browser settings, by clearing stored cookies, or by using any cookie control presented on this site. Blocking some cookies may affect how the site works.

Hearing care services reached from this site

Smart Hearing Now is an advertorial website about modern hearing care. It does not provide medical advice, diagnosis, or treatment. If you book a hearing test or receive clinical hearing care through a linked provider, that provider is regulated as a healthcare service and will process health and appointment data under its own policy.

We do not use information about your prescriptions or clinical hearing records for marketing. A hearing care provider may use the fact that you have booked or attended an appointment to tell you about related services, in line with their own notices and your choices.

Staying in control of your information: your rights

We respect that your personal information is yours. Please help us by letting us know if your contact details change, or if you spot any errors in the information we hold about you.

Your data rights are explained below. They are free of charge and should normally be concluded within a 30-day time frame. We may require you to provide identification in order to fulfil your request.

To exercise any of your data rights, please contact: support@smarthearingnow.com

Data rights Detail of right
Access You have a right to obtain a copy of the information that Smart Hearing Now holds about you, such as personal details, correspondence, marketing preferences, and consent information.
Portability You can request that we move your data to another service provider. This is not an automatic right; it depends on the type of data we hold and why we process it.
Processing You have a right to request that we stop certain processing of your personal data. What we are able to do depends on the type of data and why we hold it.
Deletion You have a right to request that we delete personal data we hold. This is not an automatic right; what we can delete depends on the type of data and the reason for processing.
Social media If you raise a query or complaint through our social media pages, we will have a record of your user name. This is used only to correspond with you and resolve the matter you’ve raised.

How to submit a query or a data protection complaint

If you have an enquiry or concern about this Privacy Policy or our handling of your data, you can submit your query or complaint at any time to support@smarthearingnow.com. Please include as much detail as possible so we can investigate effectively.

How we handle your complaint

We are committed to handling data protection complaints fairly, transparently, and without undue delay. When you make a complaint, we will:

Where we identify that we have not met our data protection obligations, we will take appropriate action to address this.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you are not satisfied with how we have handled the data protection element of your complaint. Further information is available at www.ico.org.uk.

Changes to our business

If ownership of all or part of our business changes, or we undergo a reorganisation, we’ll transfer your personal information to the new owner or successor so we can continue to provide the services.

Changes to this Privacy Policy

This Privacy Policy was updated in August 2026. We may update it from time to time, so we recommend that you check back here occasionally. If we make changes we think may affect you significantly, particularly if they could have an impact on the choices you have made or your marketing preferences, we’ll provide you with a prominent notice.